Turn Viewers Into Repeat Participants

Launch a live interactive format on your existing content — driving repeat participation and sponsor-ready inventory.

Proven with

No sign-up required.

Runs natively on YouTube, Twitch, and Kick.

Viewers play trivia in chat instead of waiting for the stream to start. The leaderboard updates live, and top players get called out the moment you go live — no host, no change to your stream.

Longer average view time before you go live
Higher chat engagement during the countdown
A stronger signal to the platform's algorithm
Sponsor-ready inventory before you go live

Apply for a Countdown Try on YouTube

Interactive formats give audiences a reason to return — competing, progressing, and participating every episode. This creates predictable repeat participation and sponsor-ready inventory.

No apps, downloads, or plugins required
Live participation through chat
Real-time scoring and leaderboards
Repeat return behavior by design
Runs on your existing content

Stream Smart powered a recurring interactive format for the Red Bull New Game Show. Fans joined teams, competed live, and returned each episode as the format became familiar. Participation became habitual — driving consistent audience return and repeat participation at scale.

1.7 Million Interactions

From 18K before Stream Smart

25 Million Views

Across live & VOD content on YouTube & Twitch

12,600+ Players

Active participants across episodes

Players returned episode after episode — already trained to participate.

Watch The Replay

Fuslie vs Kkatamina

For this first episode, @fuslie and @kkataminaYT will go head-to-head in trivia and games, and YOU can help one of them win by participating in the live chat (and win prizes doing so)!

Watch on Youtube

2.3k

45,450

OTK vs OfflineTV Game Show

For this fourth episode, @extraemily and @yvonnie will go head-to-head in trivia and games, and YOU can help one of them win by participating in the live chat (and win prizes doing so)!

Watch on Youtube

1k

15,390

Dougdoug & Failboat try to DESTROY each other (Game Show)

Dougdoug vs Failboat

For this third episode, @DougDoug and @failboat will go head-to-head in trivia and games, and YOU can help one of them win by participating in the live chat (and win prizes doing so)!

Watch on Youtube

3k

48,903

OFFLINETV BATTLE!

For this second episode, OfflineTV's @MichaelReeves and @QuarterJade will go head-to-head in trivia and games, and YOU can help one of them win by participating in the live chat (and win prizes doing so)!

Watch on Youtube

4.4k

62,540

SmallAnt vs PointCrow

Red Bull New Game is back, but as a LIVE SHOW! For this first episode, @Smallant and @PointCrow will go head-to-head in trivia and games, and YOU can help one of them win by participating in the live chat (and win prizes doing so)! Also, @TheSushiDragon returns as our spectacular host!

Watch on Youtube

1.8k

25,345

Live Formats

Where It Works

Interactive formats designed to drive repeat audience behavior across your content.

Digital Shows & Creator IP

Turn existing content into recurring interactive formats. Viewers compete live, return each episode, and create participation moments that scale.

Live Events & Premieres

Add real-time participation to premieres and live streams. Turn one-time events into formats that drive audience return and measurable interaction.

Always-On Streams

Run continuous interactive formats on your channel. Drive daily return behavior and build a persistent, participating audience.

Brand-Sponsored Formats

Build interactive formats designed for sponsors. Integrate branded challenges and participation moments that deliver measurable outcomes.

Plan Your Format

Stream Smart played a key role in helping us deliver unique, leveled-up experiences that capture the spirit of gaming culture — in a truly Red Bull way.

Mike Aransky Former Senior Producer

See It In Action

Live Interactive Formats

Interact with a real Stream Smart experience — no sign-up needed.

Harry Potter Trivia

An always-on fan competition layered on existing IP — where audiences play through chat, score points, and return to compete.

Try on YouTube Try on Twitch Try on Kick

Turn Viewers Into Repeat Participants

Countdown Trivia

Why It Works